Hi, I’m Steven Rifkin. Call me Steve. I’ve been showing up at Riffco since in 1981. As writer and creative director, it’s my job to craft our client’s advertising message, and provide the compass that leads the way.
I believe every business has “Star Quality.” Together with Team Riffco, I strive to discover it, shape it and share it with your marketplace.
Over the years, I’ve had wonderful and rewarding opportunities creating advertising for companies of every shape and size—advertising that sells, advertising that brands, advertising that outshines the competition and produces tangible results.
TV, radio, print, websites--I write and produce it all with the help of some very talented people.
When I’m not wearing my advertising cape, I’m having fun with my family, golfing, traveling, strumming the guitar, movie-going and cheering on my favorite Chicago sports teams. I go to Vegas with the guys, Arizona with my wife, and lots of school plays and ToysRUs with the little ones.
I’ve been in advertising since I was a young teen. Graduated from SIU way back when. Worked for some large agencies and then hung out my own shingle.
I love a good challenge, a juicy steak, sinking a long putt, a funny story, photography, dark chocolate, and watching life (and my clients’ businesses) unfold in surprising and wonderful ways.